This piece is a continuation of our Expert Intel series where Mabrey Bank financial experts are asked specifically about one of their areas of experience. In this Q&A we talk to Director of Digital Banking, Laura Zigler, about the advancements happening in digital banking and what sets Mabrey Bank apart from other financial institutions in the digital space.
To see the previous installment in our Expert Intel series, click the link below.
Building Long-Time Client Partnerships – John Pixley
What is your role at Mabrey Bank and your area of expertise?
As Director of Digital Banking, SVP, at Mabrey Bank, I lead the strategy, development, and delivery of our digital and treasury solutions to consumer and commercial clients. My team’s focus is on creating seamless, secure and efficient banking experiences that help our customers manage cash flow, optimize operations and access their financial information anytime, anywhere. By working with our team at Mabrey to ensure our solutions evolve with client needs, we maintain a high level of service and reliability that our customers have come to expect.
What trends or changes are you currently seeing in this new age of digital banking?
It’s no secret that digital banking is quickly shifting toward fully integrated, real-time financial experiences. Clients expect instant access to funds, real-time payments and consolidation across multiple accounts and platforms. We now live in a self-service world that extends into banking. Ultimately, it’s our job to provide a smarter, faster and more personalized banking experience.
What is a common misconception you often see from customers or businesses when adopting digital banking practices?
A misconception I often hear is that digital banking replaces the need for a personal relationship with your bank. The most successful outcomes happen when the latest technology and relationship banking work together. Digital tools exist to enhance efficiency and visibility, but having a trusted relationship officer to help implement solutions and provide guidance is just as important.
What should be front of mind for clients right now in digital banking?
Security and efficiency should be top priorities. Fraud is more rampant now than ever before. Leveraging available tools such as multi-factor authentication, user entitlements, dual-control processes and fraud monitoring will help clients protect their accounts. At the same time, they should evaluate how digital solutions can streamline operations. The use of automated payments, sweeps, remote deposit capture, or other integrated treasury products can increase efficiency. With intentionality and scalability, these solutions will grow alongside their business and adapt to future needs.
How does Mabrey Bank’s approach to digital banking differ from other financial institutions?
Mabrey Bank takes a relationship-first approach to digital banking. While many institutions focus solely on implementing technology, we focus on how that technology serves our customers. We tailor our solutions to fit each client’s unique needs and back them up with local decision-making and responsive support. The goal is to provide digital tools that deliver real value by improving efficiency, visibility and overall financial management. This personalized approach, combined with our modern capabilities, truly sets Mabrey Bank apart.
How do you utilize Mabrey Bank’s mission and core values when talking to clients about digital banking opportunities?
Our mission and core values are central to building every client partnership. Professionalism and integrity guide how we recommend and implement solutions with transparency and trust. Reliability and high performance are reflected in the systems and services we deliver, while teamwork ensures we bring the right expertise to each client relationship. Stewardship of our community resources reminds us that our role goes beyond banking. We help businesses and individuals succeed and, in turn, strengthen the communities we serve. These values shape not only what we offer, but how we deliver it.
What should clients be preparing for in the next 5 years within the digital banking space?
Over the next five years, clients should prepare for increased automation, deeper system integration and continued growth in real-time payments. Businesses will also see tighter integration between banking platforms and their internal systems, such as accounting and ERP systems. Additionally, fraud prevention is constantly evolving, requiring ongoing attention and adaptation. Clients who proactively adopt and optimize digital solutions now will be best positioned to operate more efficiently and competitively in the future.